Chairing
Niche Conference see also Norway Roots Conference
Cecilia Haskins - 50 pages of pattern language for a "niche conference" in Viking PLOP 2002 Proceedings
Linda Rising supposedly had a guide "How to Chair ChiliPlop", a checklist of what to do when, but I don't find it on the web. Perhaps I could ask her.
Here's some advice for the Program Chair
Marketing